TV in the Digital Age: How Big Brands are Harnessing the Power of Connected Devices


May 19, 2014     3:00pm - 6:00pm
Location: IAB
116 East 27th Street
8th Floor Ad Lab
New York, NY 10016
The IAB Ad Lab is on the 8th floor: MAP
or Attend Remotely
Sponsored by:

The IAB, in conjunction with our sponsor Delivery Agent, is pleased to invite you to an upcoming Town Hall meeting of industry players who will discuss the unique value of advertising in Connected Devices. From connected set-top-boxes to TVs and game consoles, the dawn of the aware living room is here and presenting unique engagement and conversion opportunities. Come learn how Connected Devices have recently delivered long sought-after features such as advanced targeting, engaging creative that rivals digital -- and join in a lively discussion on next-level analytics enhancement. Please register quickly as space is limited and it’s first come, first served.

Please, no members of the Press, other than Press Member Organizations who are attending for learning purposes.
 
If you are unable to attend in person, you're invited to attend remotely:

To Watch via Live Stream: http://www.livestream.com/theiab

To Listen via WebEx:
Dial in: 1.877.668.4493
Meeting ID: 233 02 654#
 
 
 


Registration for this event is now closed.




Topic

Speakers

Welcome

Chris Falkner,  IAB Advanced TV Task Force Co-chair & SVP Advanced TV, NBC Broadcasting – NBC Universal

Adam Lowy, IAB Advanced TV Task Force Co-chair & GM Interactive & Advanced TV – Dish Media Sales

Gabe Greenberg, Chief Strategy Officer – Delivery Agent

Connected Device Landscape

Heather Way, Sr. Analyst – Parks Associates

Big Brand Needs, the Unique Value of Connected Devices & the Data that Matters

Moderator: Louis Jones, Former Chief Executive Officer - Maxus

Eric Anderson, Vice President Content & Product Solutions Samsung

David Cohen, Chief Investment Officer, UM – President, Magna Global

Michael Collette, Chief Executive Officer Cognitive Networks

Chris Monteferrante, Vice President, Media Sales – AT&T AdWorks

Molly Parr, Director Product Marketing & Management – BlueKai

T-Commerce: Delivering Benefits Worthy of a Super Bowl Spend

Michael Turcotte, SVP Activation –  Zenith

Networking and Cocktails


Recertification Logo Qualifies for 2.00 continuing education credits towards recertification of IAB Digital Media Sales Certification. Learn more: iab.net/certification