What You See is What You Get: The Relationship between TV and Digital Advertising CPMs, Presented By SQAD


June 5, 2014     6:00pm - 7:30pm
Location: IAB
116 East 27th Street
8th Floor Ad Lab
New York, NY 10016
The IAB Ad Lab is on the 8th floor: MAP
Sponsored by:

Join us as we discuss the forces that influence advertising pricing and trends between TV and digital media landscapes. Qualifies for 1.5 continuing education credits toward recertification for IAB Digital Media Sales Certification.


Registration for this event is now closed.




Topics will include:
  • Advertising trends for TV, Cable, Display and In-stream video
  • Themes that influence advertising costs between network, cable, and TV Exchanges
  • The cost dynamic between network and cable
  • How network programming influences display and in-stream video advertising
  • What this means for digital sales professionals
 
 

Featuring:
Thomas Adams, Director, WebCosts, SQAD
Larry Fried, VP, National Sales, SQAD

Recertification Logo Qualifies for 1.50 continuing education credits towards recertification of IAB Digital Media Sales Certification. Learn more: iab.net/certification