3MS Educational Forum on Display Viewability: Early Learnings and Optimization


May 28, 2014     3:00 PM - 5:00 PM
Location: IAB
116 East 27th Street
8th Floor Ad Lab
New York, NY 10016
The IAB Ad Lab is on the 8th floor: MAP
or Attend Remotely

Join us for the second in a series of 3MS educational forums where publishers can learn and ask questions about challenges and solutions for implementing viewable impression currency measurement and reporting.
 
At this session you'll get information from industry leaders who have invested in how to think, test, and mobilize for viewabilty. You'll also learn what agencies are doing to implement and sell viewability trading across their systems.


Registration for this event is now closed.




Moderated by:
Sherrill Mane, SVP, Research, Analytics, and Measurement, IAB

Key issues to be addressed include:
  • Review of testing needs
  • Processes around testing
  • Challenges and solutions
  • Data management solutions
  • Early test results from agencies
  • Skills required to succeed
  • Transacting on viewability currency  

Featuring:
Joe Barone, Managing Director, Digital Advertising Operations, GroupM
Heather Keltz, VP Ad Ops & Ad Product Development, Hearst Magazines Digital Media
Rob Rasko, Managing Partner, 614 Group

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