Local Committee Meeting featuring: Evolution of Local Linear Media


July 18, 2014     9:30am - 12:00pm
Location: IAB
116 East 27th Street
8th Floor Ad Lab
New York, NY 10016
The IAB Ad Lab is on the 8th floor: MAP
or Attend Remotely

The IAB’s Local Committee formally invites you to our summer committee meeting on the morning of Friday, July 18th at the IAB AdLab in NYC. Join us as we continue our discussion around the Power of Local – including opportunities to be involved with upcoming third party research.

This meeting will also host our member roundtable discussion on the Evolution of Local Linear Media, rescheduled from its previous June date. Members will discuss the challenges, strategies, tips and successes of adapting traditionally linear organizations to a digitally-driven world.

We will have an insightful presentation from Nielsen on the local cross-media landscape, consumption trends and sales opportunities followed by an interactive discussion panel of executives from BIA/Kelsey, Cox Media Group, Time Warner Cable and LSN Mobile.
 
We hope you are able to join us for this productive morning meeting before heading out for summer Friday!
Be sure to register here to reserve your seat.


Registration for this event is now closed.





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