Tablets and TV: Mastering Twin-Screen Opportunities


June 18, 2014     3:00pm - 4:30pm
Location: Hulu
2500 Broadway
Suite 200
Santa Monica, CA 90404

Tablets have a special place in the family of interactive devices, in that they may be the one interactive gadget that is more “lean back” than “lean forward.” As a device optimized for ease of use and media consumption, tablets have a kinship to TVs, even as they are also complements to and substitutes for them.

Join the IAB’s Tablet and Digital Video Committees for a dynamic conversation as Joe Laszlo, Senior Director of the IAB Mobile Center, moderates a panel of expert media executives discussing how they’re navigating the opportunities at the intersection of tablets and TV.

Attendees will leave this discussion with a firmer sense of how the television industry is serving the needs and wants of the tablet-owning audience, and how these two important screens are likely to intersect and interact in the future.

This event will take place at Hulu's Headquarters in Santa Monica, CA.


Registration for this event is now closed.




Moderated by:
Joe Laszlo, Senior Director, Mobile Marketing Center, IAB


Featuring:
Geoff Katz, Vice President, Business Development & Marketing, Watchwith
Neel Ketkar, Senior Director, Platform Products, FOX Broadcasting Company
Michelle Kramer, VP Digital, Warner Bros. Media Research
Dounia Turrill, SVP, Insights, Nielsen

Recertification Logo Qualifies for 1.50 continuing education credits towards recertification of IAB Digital Media Sales Certification.
Learn more: iab.net/certification