Audio Programmatic Town Hall


May 29, 2014     3:00pm - 5:00pm
Location: IAB
116 East 27th Street
8th Floor Ad Lab
New York, NY 10016
The IAB Ad Lab is on the 8th floor: MAP
or Attend Remotely

Programmatic advertising has been growing rapidly over the past years though most of the focus has been on desktop display.  However programmatic techniques are increasingly being used to buy and sell in the more traditional worlds of radio and television.

What does programmatic even mean for digital audio? 

How is automation taking hold? 

Please join IAB member companies from the programmatic and digital audio community to explore the current state of programmatic buying and selling of audio inventory, how it differs from programmatic display, what are the key challenges and where the marketplace is heading.


INITIAL AGENDA (more details to follow)
  • What is programmatic and what is the IAB doing?
  • Programmatic Audio Panel/Q&A
  • Open Discussion
  • Update on IAB Audio Committee
  • Closing Remarks
  • Networking

Recertification Logo Qualifies for 3.00 continuing education credits towards recertification of IAB Digital Media Sales Certification and IAB Digital Ad Operations Certification. Learn more: iab.net/certification