The Connected Consumer: Digital Out of Home, In-Car, and The Internet of Things


July 10, 2014     3:00pm - 6:00pm
Location: IAB
116 East 27th Street
8th Floor Ad Lab
New York, NY 10016
The IAB Ad Lab is on the 8th floor: MAP
Sponsored by:

When we think about the definition of “mobile” we often engage in a conversation about devices. As the opportunities to reach consumers in meaningful ways throughout their days grow, the most important piece of the “mobile” definition becomes the consumer, more so than the device.  A Better understanding of consumer behavior out of the home and the impact these digital screens and content platforms can have, along with the insights this data can provide, is vital to the entire brand-scape.

IAB is excited to bring you an afternoon of thought leadership and immersive, new product demonstrations in the areas of digital-out-of-home, digital placed-based advertising, in-car, wearables, and the pervasive potential of mobile device integration.

This is an in-person only event / Space is limited and seats are reserved first come, first served.  


Registration for this event is now closed.




Although continuing to evolve, the agenda for IAB’s foray into out-of-home is as follows:
  • 3:00 – 3:10 Welcome
  • 3:10 – 3:30 The Internet of Everything (Pete Spande, Business Insider)
  • 3:30 – 4:00 The Return of the Big Screen (Adam Cassels, Audience Entertainment)
  • 4:00 – 4:30 Digital Out of Home: When will Screens Talk to Each Other? (moderated by Josh Kruter, Clear Channel Outdoor) Panel includes:
       Michael Porter, Posterscope
       Mikhail Damiani, BlueBite
       Tom Touchet, City 24/7
  • 4:30 – 5:00 The Connected Car Ecosystem (Emanuel Brown, Citizen)
  • 5:00 – 5:30 The Internet of Things (Richard Ting, R/GA)
  • 5:30 – Cocktails:  Drinks, Trackables and Demos

Featuring:
Emanuel Brown, Director of Design Strategy, Citizen
Adam Cassels, CMO, Audience Entertainment
Mikhail Damiani, CEO and Co-Founder, Blue Bite
Josh Kruter, VP, Digital Product, Clear Channel Outdoor
Martin Porter, SVP, Group Director, Posterscope USA
Peter Spande, CRO, The Business Insider
Richard Ting, EVP, Global Executive Creative Director, R/GA
Tom Touchet, CEO, City24/7

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